Wema Bank Plc, Nigeria’s oldest indigenous bank and the pioneer of Africa’s first fully digital bank, ALAT, has unveiled its 2026 Valentine’s Day campaign tagged “Evolution of Love, powered by Wema Bank.” The campaign features an array of rewards, including cash prizes, spa vouchers, fully funded vacations, and a special celebrity artiste performance for a couple getting married in February.
The initiative follows the recent launch of “ALAT: The Evolution,” an enhanced version of the bank’s digital platform, and draws inspiration from the theme of growth and transformation. According to the bank, the campaign is designed to celebrate the various forms of love experienced by customers and how these relationships evolve over time.
Departing from traditional Valentine’s Day promotions that focus primarily on romantic relationships, the “Evolution of Love” campaign broadens the narrative by recognising self-love, friendship, family, and marriage. The campaign is open to both new and existing Wema Bank customers across four categories: singles, friends, married couples, and couples planning to wed in February 2026.
To participate, customers are required to create a Love Goal on the ALAT App and share a one-minute video on any social media platform, highlighting their love journey and its evolution over the years. Participants stand a chance to win rewards ranging from cash gifts and spa vouchers to fully sponsored vacations and expense-paid getaways. In addition, one couple tying the knot in February will receive a live performance by a celebrity artiste at their wedding, courtesy of Wema Bank.
Commenting on the campaign, the Managing Director and Chief Executive Officer of Wema Bank, Mr. Moruf Oseni, said love remains central to the bank’s customer-first philosophy.
He added that the campaign was deliberately structured to reflect the diverse realities of the bank’s customers, emphasising that self-love and genuine friendship are as important as romantic relationships
Interested participants are required to post their one-minute videos on any social media platform using the hashtag #ALATEvolutionofLove, while tagging @alat_ng and @wemabank.
To qualify, customers must activate SAW, Wema Bank’s voice banking virtual assistant, on the upgraded ALAT App; create and fund a personal or group Love Goal; and carry out transactions using their ALAT or Wema Bank card between February 1 and February 10, 2026.
Further details on participation and eligibility requirements are available on the bank’s website at wemabank.com/love.
