As the AbujaCityJournal team walked into the luxury edifice this Wednesday evening, it was easy to confirm that the two years old Hotel has taken shine off many competing brands in the industry. Beyond the internal and external features that are out of this world, the hospitality brand is positioned to compete favourably with other international brands through adherence to global best practice.
Perhaps the location is also a plus because Asokoro represents class and power. From any angle one chooses to look at it, the choice of Asokoro as location aptly aligns with ‘grand experience of luxury’ pay-off of this extremely beautiful apartment.
However, for those who understand the basic tools of marketing and positioning, the journey to the prominence for this hospitality brand didn’t start now but in 2018 when it was about to open for business. The build up to the inauguration was enough to announce to the world that a unique brand was about entering the market. Fast forward to the day of the launch, dignitaries in attendance, who didn’t only attend but did a tour of the facility instantly, became patrons and ambassadors of the super brand. The roll call included those that matter in government, captains of industry and bigwigs in the hospitality business.
As found out yesterday, the facility, a journey into a glamorous world of gratifying indulgence, boasts of endless wave of sophistication, style and glamour that would leave anyone breathless. From walkways filled with iconic artworks to building fixtures of unparalleled craftsmanship and aesthetic architectural finishing, the facility is a must visit for people of style.
Featuring 55 elegantly bespoke rooms, deluxe suites, conference centre (and meeting rooms), which are perfect for private meetings and corporate events, the facility is designed to fit into the sophistication of one’s choice.
Another major fascination is the amazing rooftop terrace that offers a transcendent view of the Federal Capital Territory (FCT).
This enables guests to have a secluded ambience of serenity. It also offers a world-class gym, enchanting state-of-the-art swimming pools, avant-garde bars and four world-class restaurants that serve both continental and local cuisines.
Among its numerous hospitality services and premium offerings, are the international gift shop and spa named Tirta Ayu, which is an exotic haven; here guests are treated to authentic Japanese and Indonesian spa experiences — a blend of ancient therapeutic remedies and modern day spa rituals for healthy living and total well-being. It is certainly an out-of-this-world experience.
As a crowning jewel, the hotel offers 14 breathtaking and stunning luxury apartments and penthouses, which simply put, ‘must be seen to be believed.’ The level of details, attention to excellence, breathtaking splendor and the provision of every imaginable comfort stand these accommodations out from anything obtainable anywhere in the world.
Meanwhile, the Chairman of the facility, Captain Idahosa Wells Okunbo, captured it well while describing the hotel during the preparation for the unveiling.
According to the businessman; “this world-class icon is for those who demand only the very best. It took me nine years to achieve it; not nine years because it could not have been ready sooner, but nine years because only the word ‘perfect’ will do. The brand stands for my character of tenacity, perfection, integrity and excellence. Indeed, This is a brand to which I have attached my name.”
In all, one incontrovertible fact is that The Wells Carlton Hotel and Luxury Apartments in Asokoro has changed the status quo in the hospitality industry, especially in the Federal Capital Territory.
