As Movie fans are going digital, one of Nigeria Top Movie Marketers and producer, Ibrahim Adeoti, the CEO Hibee Pictures Ltd in this interview with Olayemi Esan shared his new innovation and transformations, he is bringing into the digital world to Share and Sell new movies on his Youtube premium platform called “YorubaPlay.” See the excerpt:
What is Your new discovery all about in order to meet your clients demand?
The digital world and new media as given me an innovation to create a new premium platform called YorubaPlay on YouTube for all Yoruba movies home and abroad to watch, learn and enjoy all my premium

Do you think, the free online movie will not affect the sales of the hard copies movies
movies for free?
movies for free?
Not really because in our association, the rules and regulations for the online sales is to first sell the hard copy, that is, the VCD, DVD in our local markets before uploading the movie online.
How have you seen movie marketers evolve their understanding of Online marketing too?
The online marketing is like a new platform for all the movie makers including producers and marketers. Some of us are embrassing it and we see new media as the best way to improve the Nollywood market.
How far have you gone to set up Yoruba Play for Movie lovers benefit? Explain benefits of Subscribers?
How have you seen movie marketers evolve their understanding of Online marketing too?
The online marketing is like a new platform for all the movie makers including producers and marketers. Some of us are embrassing it and we see new media as the best way to improve the Nollywood market.
How far have you gone to set up Yoruba Play for Movie lovers benefit? Explain benefits of Subscribers?
To subscribe, is just to search for the name Yoruba Play and click on subscribe. Thousands of our Yoruba movie lovers have already subscribed and are enjoying our premium movies from the stable from Hibee Pictures Ltd.
As the name implies, YorubaPlay, is your Channel only with Yoruba Movies and why not with other Nollywood movies?
We are still working on it, to include more English Nigerian films too, but, we are starting with Yoruba genre of the industry.
Can you mention some movies on the channel now?
ETIKO ONIGBEDU by Femi Adebayo
BASIRA BEERE by Wale Rasaq
JUNGUNU by Tayo Amokade Ijebu
KORI KOSUN by Ibrahim Yekini Itele
OMOGE LEKKI by Nkechi Sunday Blessing
BELLA by Tayo Sobola
ORE KETA by Kenny George
OGBON by Aisha Lawal
IDA AYABA by Mr Latin
ASEYIOWU by Adebayo Salami Oga Bello
ABIYAMO by Ronke Ojo
ETIKO ONIGBEDU by Femi Adebayo
BASIRA BEERE by Wale Rasaq
JUNGUNU by Tayo Amokade Ijebu
KORI KOSUN by Ibrahim Yekini Itele
OMOGE LEKKI by Nkechi Sunday Blessing
BELLA by Tayo Sobola
ORE KETA by Kenny George
OGBON by Aisha Lawal
IDA AYABA by Mr Latin
ASEYIOWU by Adebayo Salami Oga Bello
ABIYAMO by Ronke Ojo

