Nollywood movie producer Kunle Afolayan has started an aggressive marketing campaign for his new movie. The movie titled October 1 will premiere in Lagos state Nigeria on Wednesday the first of October 2014. Kunle Afolayan was spotted in Ikeja yesterday with a Mercedez Benz car bearing his movie title plate number. The plate number was the center of attention.
See more pictures after the call of October 1.......
The movie reportedly cost the actor close to 50 million to complete.
The custom plate number approach is a smart marketing trick.